About us:

In 2013, after an illustrious 26-year career with the Bosch Group across India, Brazil, and Germany, and a brief yet impactful year at Total Environment Building Systems, Dinakar Murthy Krishna founded Samuthána with a singular mission: to creating exceptional leaders and world-class companies. Rooted in the Sanskrit meaning of “Samuthána”—rising or emergence—the organization was born out of a deep passion to elevate businesses and the people who lead them. Since then, Samuthána has transformed the performance of companies, from micro-enterprises to multinational giants, delivering tangible results in just six months, while empowering leaders to realize their fullest potential. We offer our expertise in two areas – transformation and excellence.

businessdohow.com:

doHow® ACT and PEP enabled transformation towards excellence mindset and culture.

Our clients, mostly manufacturing, such as ABB, Bhoruka Extrusions, Cycle Pure, Rapsri, Falcon Toolings, GTW, Maini, Marathwada Auto, Neumatica, Offineeds, Pragathi Rangsons Aerospace, Supram, Value B Infra, etc. have turned sustainably around from -11% to +16% EBIDTA in 1 year, reduced conversion cost by 34% in 6 months, improved receivables ageing from >6 months to < 1 month in 3 months, realised 50% YoY growth in 2 years, increase in ITR by 1.5 in 3 months, achieved Ø defect 100% On-time-in-full deliveries in 6 months, reduced the lead time from 12 weeks to 6 weeks in 6 months, reduced the perennial DDS (Dent Damage and Scratch) defects by 90% in 3 months with our doHow®. We use multiple Socratic learning methods for large groups of people to generate valuable insights and drive execution by practicing through homework.

dinakarmurthy.com:

Assessment and mentoring on business (EFQM), operational (Lean/ToC), teamwork excellence

Dinakar, the author of the book ‘The Prosperity doHow® Inspiring Growth Enriching Lives’, has been driving excellence as an implementing line manager in Bosch and Total Environment and later as an assessor and mentor for companies such as ACE Designers, Aditya Birla Group, Calcutta Electric Supply Corporation, Compact Homtel, Eco365, Godrej & Boyce, Jain Farms, Larsen & Toubro, Kirloskar Ferrous Industries, Micron EMS, Rabwin, Religare Finvest, etc. Apart from the EFQM Business Excellence Model, Zero Effect Zero Defect Model and World Class Manufacturing Model where he has hands-on expertise, he has developed our proprietary Prosperity Chakras, a model for rapidly identifying the weakest link in career, start-up or business with common understanding, multiple assessments for individual, teamwork and leadership effectiveness. We use our various assessments and dialogues to establish a common understanding of the current reality and the next immediate steps for progress towards prosperity.

Digitalisation in Manufacturing: The Dawn of India’s Next Industrial Revolution

In the heart of India’s vibrant manufacturing ecosystem lies an untapped potential—one that, if unlocked, could catapult the nation into the league of global leaders in industrial excellence. The key? Meaningful digitalisation.

Too often, digital technologies are rolled out as box-checking exercises—impressive on paper but burdensome in practice. Systems become bottlenecks, not enablers. Workers, especially those on the shop floor, resort to innovative workarounds outside the system just to get the job done. This paradox—of having technology but lacking transformation—must be broken.

We believe the answer lies in collaborative innovation. Imagine a nationwide alliance: hands-on manufacturing experts guiding a new wave of passionate software architects and startups. Together, they co-create low-cost, high-impact digital solutions that simplify, rather than complicate, daily work—solutions so intuitive that even workers with primary education in their mother tongue feel empowered and delighted.

Our experience proves this vision is possible. With simple no code and low code tools like doForms and Zoho Creator, we have helped clients implement digital solutions that have run on autopilot for over five years—quiet revolutions that free up management attention for what truly matters: growth, innovation, and excellence.

This journey is anchored in the Progressive Plan-Do-Check-Act (P-D-C-A) learning cycles, where digitalisation is not a one-off project, but an evolutionary path across seven layers—from product development to process excellence, people capability, performance management, productivity enhancement, programming logic, and predictive progression using digital twins and AI.

To succeed, each layer must be stable and capable before moving to the next. It is like building a skyscraper: you cannot install the glass facade before laying a strong foundation. When approached this way, digitalisation becomes a living system of continual improvement—not just technology, but a mindset.

Enter the doHow® Dialogue, a 16-step experiential methodology, again powered by a Zoho Creator Application, that enables teams to think collectively, set bold aspirations, align on a shared reality, and solve problems systematically. It brings structure to the chaos of transformation, enabling rapid action, team alignment, and measurable progress. It is not about knowing all the answers—but asking the right questions, together.

Now is the time for manufacturing veterans, digital dreamers, and academic pioneers to unite. Let us build an ecosystem where code and craftsmanship walk hand-in-hand. Let us turn our factories into learning labs. Let us make digitalisation the catalyst for India’s rise as a manufacturing powerhouse.